Verdict: IPTV offers more content at lower cost — with no pass system.
NOW TV charges separately for Entertainment, Cinema, and Sports passes. IPTV includes everything in one subscription — 50,000+ channels, 99,000+ VOD, and all sports — for a single monthly fee.
NOW TV Passes vs ApolloGroupTV
| Content | NOW TV Cost | ApolloGroupTV |
|---|---|---|
| Entertainment (TV channels) | £9.99/mo | Included |
| Cinema (movies) | £9.99/mo | Included |
| Sports (Sky Sports) | £34.99/mo | Included |
| Total for all three | £54.97/mo | £14.99/mo |
| Number of channels | ~70 channels | 50,000+ channels |
| International channels | None | 500+ included |
| 4K Streaming | Limited (Boost add-on £5) | Full 4K included |
| Contract | Rolling monthly | Rolling monthly |
| Device support | Select devices | All devices |
The NOW TV Sports Pass Problem
The NOW TV Sports Pass at £34.99/monthis specifically designed for Sky Sports access — Premier League, F1, cricket, and golf. That's 3× the cost of a full ApolloGroupTV subscription, which includes all Sky Sports channels plus TNT Sports, international channels, and 99,000+ VOD.
For UK sports fans, the value comparison is stark. See also: Watch Premier League on IPTV UK.
When NOW TV Is Still a Good Choice
- ▸Short-term sports access — day passes or weekend passes for one-off events.
- ▸Gift cards — easy to gift to family for Christmas or birthdays.
For regular streaming — especially sports — IPTV is the better value proposition.
Switch from NOW TV and Save £40/Month
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